Having an affiliate marketing manager is a great idea for businesses with expanding affiliate networks. This person will help to grow the company through their relationships with affiliates and other influencers. They will also take the lead on a strategic direction for the affiliate marketing campaign.
Affiliate marketing is a growing industry that continues to grow each year. It is also a risk-free way to gain traffic and generate revenue. It can also help to increase customer retention. In the US, Affiliate Marketing revenue is expected to grow to 8.2 USD by 2022.
Affiliate marketing managers are required to have many of the same skills as other marketing positions. This includes a strong understanding of search engine optimization and content creation. They are also required to have good communication skills and a clear understanding of the customer journey. They must also be able to motivate their team members to do their best.
An affiliate marketing manager is also responsible for ensuring the maximum referral traffic from their affiliate network. They will also analyze data to determine how well their affiliate campaign is doing. They will also be able to respond quickly to changes in the brand’s promotional strategy. In addition, they will also be required to manage and scale the affiliate program. This may include recruiting new affiliates and implementing new promotional campaigns.
Affiliate marketing managers also have to have strong time management skills. They will be required to work with other marketing teams, affiliates and third party networks. They may also have to respond to inquiries from affiliates. They may also have to work closely with senior management. In addition to working with marketing teams, affiliate managers also take part in brainstorming and development of new campaign ideas. They may also take part in media buying and optimization.
Affiliate managers should have basic HTML/CSS skills, as they will need to craft emails that will display properly on all devices. They should also be able to create graphics. This includes designing advertisements and social media pages. They should also be able to create content such as blog posts, videos, and product reviews. They should also be able to effectively communicate with affiliates, other marketing teams, and senior management.
Affiliate marketing managers may have to work at least 40 hours a week, and they may have to do this in addition to their regular job duties. They may also have to invest in office space and furniture. They will also have to recruit new affiliates, as well as train them. In addition, they will be required to make sure that the campaign produces a high return on investment.
They will also have to implement new affiliate deals, as well as work with their team to achieve goals. They may also have to negotiate with affiliates and third party networks. In addition, they should have a good understanding of search engine marketing, ad-serving technologies, and affiliate marketing networks. They may also take part in search engine optimization, marketing, and testing.
