Whether you are looking for your first job in the digital marketing industry or just want to add to your skill set, a Digital Marketing 101 course can help you get the knowledge you need to be a more successful marketer. There are many online courses available that allow you to learn at your own pace and access course materials from a PC or tablet. It also gives you the flexibility of working around your schedule. You can even audit a course before you commit to it.
Digital Marketing is fast becoming a necessary skill for every business. Many businesses fail because they don’t implement basic marketing strategies. The purpose of these courses is to help business owners develop the skills they need to get their online presence up and running. By following these strategies, your business can be found on the web, increase exposure, and find new customers.
This course covers everything from introductory digital marketing to advanced branding and lead generation methods. You’ll learn how to make content platforms work together and how to improve your marketing strategies. You’ll learn how to create a compelling selling proposition that will increase your conversion rates. It also includes a detailed review of market segmentation. You’ll also learn about targeting strategies, positioning, and more. You can even access the course from your phone.
The Digital Marketing Essentials course covers the basics of digital marketing, including how to use email marketing, social media marketing, search engine optimization, and affiliate marketing. The course also provides tips for measuring the success of your digital marketing campaigns. You’ll learn how to use automation to improve your email marketing campaigns. You’ll also learn how to set up Facebook groups for lead generation and how to use live video for marketing.
The Social Media and Digital Marketing course is organized into four modules: Using Live Video for Marketing, Purposefully Posting on Social Media, Capturing Leads, and Creative Marketing Ideas. You’ll learn how to set up your business’s Facebook page, attract clients and ideal customers, and generate leads by interacting with your Facebook group. You’ll also learn how to use LinkedIn to help your business grow.
The Digital Strategy and Action course was developed by Babson College faculty as part of the Government’s Economic Recovery Plan. It’s also available on edX. It’s designed to be completed in four weeks. You’ll learn how to use digital marketing tactics to create a measurable impact on your company’s bottom line. You’ll learn about growth hacking and advanced branding techniques. You’ll also learn about creating content that is both reusable and relevant to your audience.
The Becoming a Digital Marketing Specialist course has a total of 21 hours of material. You’ll also receive a formal certification. This is a beginner level course that covers a variety of topics such as email marketing, paid online advertising, social media marketing, search engine optimization, mobile marketing, and content marketing.
You can complete the course in under an hour. The course is offered through the Udemy platform and features nearly 6 hours of on-demand video content. You’ll also learn how to use affiliate marketing and search engine optimization to generate leads for your business.
